DAILY FANTASY SPORTS APP

Revitalizing a Daily Fantasy Sports App

COMPANY

OwnersBox

ROLE

UX Designer

EXPERTISE

UX/UI Design

YEAR

2025

Project Description

OwnersBox is a fantasy sports and media company looking to create an intuitive and engaging Daily Fantasy Sports experience.

Timeline

From exploration to final designs in 4 weeks.

Background

Daily Fantasy Sports (DFS) has long been mired by professional players who run optimized lineups and overwhelm contests with huge bankrolls, ensuring they end up on top. Apps have been tailored to this kind of user, leaving the experience for casual users to suffer.

Process

This details the step by step approach I took when doing this project.

Research & Planning

We ran a survey to understand, based on our current product, what our shortcomings are, but also what we were doing right. The last thing we wanted to do was fix something that wasn't broken. The results of this survey informed our competitive analysis to understand where a gap in the market exists. We also ran workshops with internal stakeholders from various departments to understand what business goals we could help accomplish.

Design & Prototyping

This project ran simultaneously with a UI overhaul and the onboarding of two junior designers so it was critical for us all to stay synchronized with regular check-ins and reviews. Along the way we tested with users and internal stakeholders, and iterated based on their feedback to ensure our designs did in fact address their goals.

Handoff & Implementation

We worked with development to implement the designs on a tight deadline, prioritizing features based on technical feasibility and our surveys with users.

Testing

We launched our designs through an invitation-only beta, testing across devices to ensure compatibility and performance while also gathering user feedback and heatmaps to iterate and optimize based on usability metrics and user satisfaction.

Solution

The resulting experience is optimized for players who want to casually enter a contest.

Stronger Visual Elements

We wanted to emphasize bold, engaging visuals throughout the design to retain attention of casual players. This involved prominent contest graphics, bigger player headshots, and progress charts when contests went live.

Seamless Lineup Creation

We strategically deviated from the tedious industry standard lineup creator to a more seamless all-in-one experience.

Improved Player Card

Improved player card giving everyone access to the key stats needed to make decisions.

Lobby
Lobby tiles catch the eye and improve experience with attractive graphics and easy to scan information.
Lineup Builder
Users can view, build, and edit their lineups in one place instead of bouncing around multiple screens like competitors.
Player Card
Access all the stats you need to make lineup decisions including a new "Last 5 Games" chart.
Live Progress
Your success in the contest is summarized into bite-sized tidbits with leaderboard tiles and a winnings tracker.
My Lineup
Easily view how your players have performed and make any changes necessary.
Lobby
Lobby tiles catch the eye and improve experience with attractive graphics and easy to scan information.
Lineup Builder
Users can view, build, and edit their lineups in one place instead of bouncing around multiple screens like competitors.
Player Card
Access all the stats you need to make lineup decisions including a new "Last 5 Games" chart.
Live Progress
Your success in the contest is summarized into bite-sized tidbits with leaderboard tiles and a winnings tracker.
My Lineup
Easily view how your players have performed and make any changes necessary.
Lobby
Lobby tiles catch the eye and improve experience with attractive graphics and easy to scan information.
Lineup Builder
Users can view, build, and edit their lineups in one place instead of bouncing around multiple screens like competitors.
Player Card
Access all the stats you need to make lineup decisions including a new "Last 5 Games" chart.
Live Progress
Your success in the contest is summarized into bite-sized tidbits with leaderboard tiles and a winnings tracker.
My Lineup
Easily view how your players have performed and make any changes necessary.
Lobby
Lobby tiles catch the eye and improve experience with attractive graphics and easy to scan information.
Lineup Builder
Users can view, build, and edit their lineups in one place instead of bouncing around multiple screens like competitors.
Player Card
Access all the stats you need to make lineup decisions including a new "Last 5 Games" chart.
Live Progress
Your success in the contest is summarized into bite-sized tidbits with leaderboard tiles and a winnings tracker.
My Lineup
Easily view how your players have performed and make any changes necessary.

Lobby
Lobby tiles catch the eye and improve experience with attractive graphics and easy to scan information.
Lineup Builder
Users can view, build, and edit their lineups in one place instead of bouncing around multiple screens like competitors.
Lobby
Lobby tiles catch the eye and improve experience with attractive graphics and easy to scan information.
Lineup Builder
Users can view, build, and edit their lineups in one place instead of bouncing around multiple screens like competitors.
Lobby
Lobby tiles catch the eye and improve experience with attractive graphics and easy to scan information.
Lineup Builder
Users can view, build, and edit their lineups in one place instead of bouncing around multiple screens like competitors.
Lobby
Lobby tiles catch the eye and improve experience with attractive graphics and easy to scan information.
Lineup Builder
Users can view, build, and edit their lineups in one place instead of bouncing around multiple screens like competitors.

Results

Here are some of the highlights of what we accomplished with this design.

Increased Efficiency

Metrics have indicated improved efficiency in key tasks such as entering a contest and building a lineup.

Positive User Feedback

This design has received praise from various industry leaders while a large number of users have also reached out saying how much they enjoy the changes. Our CSAT for our Salary Cap product also increased nearly 2 points.

Growing User Base

We have enjoyed a nearly 20% increase in users from the same time period last year under the previous experience.

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